May 20, 2024
Automotive Business

Hyundai, Kia sales slip in April

Hyundai, Kia sales slip in April

In April, both Hyundai and Kia witnessed a slight dip in their U.S. sales, signaling increased competitiveness in the market amidst rising inventories. Let’s delve into the details of their sales performance and the broader automotive market trends.

Hyundai’s Sales Performance in April

Hyundai reported a 3 percent decrease in sales, amounting to 68,603 vehicles. Notably, their top-selling models, including the Tucson, Santa Fe, and Elantra, experienced double-digit declines. However, there was a notable surge of 26 percent in electrified vehicle sales, with the Ioniq 5 EV leading the charge with a 59 percent increase.

Kia’s Sales Performance in April

Similarly, Kia faced a 3.6 percent drop in sales, totaling 65,754 vehicles. Particularly, their car sales witnessed a significant decline, with the K5 midsize sedan experiencing a sharp drop in deliveries. Despite this, Kia achieved a milestone in EV sales, setting a monthly record with the EV6 volume increasing by 65 percent.

Genesis Sales Performance

Genesis, after enjoying 17 consecutive monthly gains, saw a 5.9 percent decline in sales to 5,508 vehicles in April. This decline was mainly attributed to lower GV70 volume.

Comparison with Other Automakers

Other major automakers such as Toyota, Honda, Subaru, and Mazda are yet to release their April sales results. However, the industry is eagerly awaiting these figures to gauge the overall market performance. Ford Motor Co. is scheduled to release its results on Thursday, followed by Volvo on May 6.

Factors Affecting the Market

Several factors are influencing the automotive market dynamics. Rising inventory levels, increased discounts, and incentives, especially on big pickups and electric vehicles, are supporting retail sales. However, high new-vehicle prices, elevated interest rates, and declining used-vehicle values pose challenges to the market.

Projections and Outlook

Despite these challenges, analysts project moderate growth in U.S. sales for 2024, ranging from 15.7 million to 16.1 million vehicles. Steady consumer demand and easing supply chain bottlenecks have prompted organizations like S&P Global Mobility to raise their outlook for North American light-vehicle production.


In conclusion, Hyundai and Kia’s April sales figures reflect the evolving dynamics of the automotive market. While facing challenges, including inventory issues and pricing concerns, the industry remains resilient. As consumer demand persists and supply chain disruptions ease, the outlook for the automotive sector remains cautiously optimistic.

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