November 6, 2024
Technology

US Strategy to Dismantle Google’s Search Monopoly Set to Impact Profits

US Strategy to Dismantle Google’s Search Monopoly Set to Impact Profits

According to some of the experts, ‘broad remedies suggested by the DOJ will not survive the appeals process.

In the United States, the Department of Justice stated that Google’s search dominance could weaken its main profit engine and block its advances in artificial intelligence, which can push annual income even years away. Analysts said,’

On Tuesday, the justice department said,’ it may ask a judge to force Google to divest blocks of its business, such as its Chrome browser and Android operating system. According to the report, the alphabet-owned company used to maintain an illegal monopoly in online search.

It is only one of the many potential fixes prosecutors are considering.

These are some of the potential fixes that prosecutors are trying to fix. It prevents Google from saving sensitive data that users do not want to share. It directs it to share search results and indexes with competitors that can be harmful to user’s privacy. It allows websites to keep their content from being used to train AI products. In this way, google reports this to the court-appointed technical committee,’’ this is how Google is keeping its data safe by making boundaries for the users and no outside software can interrupt it for malfunctioning.

Well, remedies strike of the internet empire has made Google dual with searches and can lessen its revenue while giving it more room to grow.

Gil Luria said, ‘’ Doj has reversed engineered the formula for success is ending it,’ managing director of d a Davidson and analyst.

In the first place, the proposed privacy and data accumulation remedies would allow Google choices between they could share either all the data or fully stopping collecting data. because this will be harmful in a way that it will tell competitors about the data and privacy which causes more competition. A statement by Luria,’

Google analysts warned that the AI software including chatgpt maker and perplexity could disrupt the business as it is already under pressure.

According to research teams, Google’s market share is likely to drop with a huge loss that is 50% is bound to happen in 2025, this is going to happen for the first time in recent decades.

Bernstein analyst said in a statement, that Google needs something in the last thata the larger AI competition is to be restricted by regulators,’

Other companies that could benefit from these actions include search engines like DuckDuckGo and Microsoft’s Bing, as well as AI competitors like Meta Platforms and Amazon.

The plan recognizes that no single solution can undo Google’s illegal monopoly. It will take a mix of actions and changes to open up the market,” said Kamyl Bazbaz, senior vice president of public affairs at DuckDuckGo.

However, some industry experts and analysts are unsure if these measures, the biggest antitrust effort by the US since the Microsoft case in 1999, will succeed.

The Department of Justice (DOJ) is throwing out random solutions,” said Adam Kovacevich, CEO and founder of Chamber of Progress, a tech industry trade group. “It might get attention, but legally it’s not likely to work. The DOJ is suggesting actions that go beyond the judge’s decision, and history shows that broad measures like these usually do not hold up in appeals.

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